So perhaps no Apple+ in the near-term plan
In response to a shareholder question "Facebook, friend or foe?" Cook said the social network is a friend, according to CNBC's liveblog of the event. "We do a lot with them, our users use Facebook an enormous amount… I've always thought that the two companies could do more together." Rumor has it that Facebook was supposed to enjoy the deep integration that Twitter won with the release of iOS 5 last year, but something went awry. As ZDNet pointed out last month, however, new versions of the software show Facebook fields in native apps like Address Book, so it's not out of the question that a Facebook Share button to match Twitter's Tweet button in Apple apps could be right around the corner.