Tuesday, February 07, 2012

Kindle-wielding Amazon dips toes into physical world - Yahoo! News

Would the rest of the retail world complain about no longer being Amazon’s showroom?

At a conference in late 2011 run by the National Association of Real Estate Investment Trusts, some industry players hinted that Amazon might launch a retail store presence like Apple to let consumers test its gadgets, according to Cowen & Co. analyst Jim Friedland.

"The primary goal of the test is to determine if a physical retail presence can accelerate sales of Kindle devices and follow-on consumption of digital content at an attractive return on invested capital," Friedland wrote in a note to investors on Monday. An Amazon spokeswoman declined to comment.

Kindle-wielding Amazon dips toes into physical world - Yahoo! News

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