Facebook has studied mistakes by older rivals, such as Google and Microsoft, and is responding quickly, experts say, by strategically hiring experienced Democratic and Republican operatives. The company has brought on key operatives from the past three administrations.
Last year it hired Marne Levine, who was chief of staff to Obama’s former chief economic adviser Larry Summers, as head of global public policy in Washington. General counsel Theodore Ullyot was deputy assistant to President George W. Bush. Joe Lockhart, Facebook’s vice president of communications, was President Bill Clinton’s press secretary.