Excerpt from an extensive Facebook COO profile
Her attention to women has paid off for the business in other ways, too, investors and analysts say.
Ms. Sandberg has said that women drive 62 percent of activity on Facebook in terms of status updates, messages and comment. Women also drive 71 percent of daily fan activity. Women have 8 percent more Facebook friends than men, on average, and spend more time on the site. In Facebook’s early days, women were first to upload photographs, join groups and post to walls.
“It’s no secret that women are an incredibly powerful market segment, buying online and making decisions in the digital world many times a day,” said Aileen Lee, a partner at Kleiner Perkins Caufield & Byers, the venture capital firm, which has invested in Facebook and several start-ups led by women.