Monday, December 05, 2011

History Channel and FiOS Try Selling Items Instantly via TV - NYTimes.com

Kinda scary

Giving television viewers the ability to buy products they see on their screens with a click of a remote control — say the Manolo Blahniks on Carrie Bradshaw’s feet or Ross’s sweater on “Friends” — has been talked about by advertisers for years without much success.

A new service being introduced this week to Verizon FiOS customers, however, will allow viewers to do just that — for items like bicycles, radios and coins — directly from shows on the History Channel, owned by A&E Network. The idea is to put products from brands like Schwinn, Crosley Radio and the Franklin Mint in front of consumers at the moment they see a similar item on shows like “American Pickers” and “Pawn Stars.”

History Channel and FiOS Try Selling Items Instantly via TV - NYTimes.com

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