Saturday, October 01, 2011

You Love Your iPhone. Literally. - NYTimes.com

Stand by your brand

But most striking of all was the flurry of activation in the insular cortex of the brain, which is associated with feelings of love and compassion. The subjects’ brains responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member.

In short, the subjects didn’t demonstrate the classic brain-based signs of addiction. Instead, they loved their iPhones.

You Love Your iPhone. Literally. - NYTimes.com

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