Excerpt from a Mashable profile
Chronicling the rise of social media platforms like MySpace, Facebook, YouTube, Twitter, Tumblr, Foursquare and Google Plus, Mashable steadily increased its audience. In June 2009, it became the most popular technology blog when its Web traffic surpassed that of TechCrunch, according to Compete and Quantcast, two social media measurement firms.
As portals like Yahoo scramble to hold onto an audience that is becoming less drawn to general-interest news, Mashable, Business Insider and Gawker are among a group of smaller niche sites with devoted audiences that are appealing to advertisers. Analysts credit much of Mashable’s rise to its skillful use of search optimization and a large catalog of articles about how to use social media tools. Then there’s Mashable’s influential online audience, which shares and distributes its links across the Web, further fueling the site’s growth.