Tuesday, October 04, 2011

Keep Your Tech Friends Close, but Keep Your Enemies Closer - NYTimes.com

The reality distortion field, enterprise infrastructure edition

On Monday morning, Joseph Tucci, chief executive of the data storage giant EMC, gave a talk at the Oracle OpenWorld trade show in San Francisco. That seems odd, considering Oracle makes its own data storage devices. And on Tuesday, Michael Dell, chief executive of Dell Inc., whose computer servers compete with Oracle’s machines, will take the stage.

What’s with the corporate frenemies? “I walk past our booth and it’s packed,” Mr. Tucci said. “It’s great of Oracle to pound their point of view out there — it’s their show — but we can get ours out too.” In other words, the 45,000 people who show up here are all potential sales targets. Why not show up, praise Oracle onstage, and go at it on the sales floor?

Keep Your Tech Friends Close, but Keep Your Enemies Closer - NYTimes.com

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