Tuesday, June 14, 2011

The Twitter Paradox | Fast Company

Excerpt from a Twitter reality check; also see a recent Steven Levy Twitter perspective post

There's an old saying, "If it ain't broke, don't fix it." Twitter is a paradox that redefines that old saying to, "If it's broke, don't fix it, because it works."

For all intents and purposes, Twitter shouldn't work, yet 200 million people (and bots) have created accounts in this thriving information egosystem. Now, news no longer breaks, it Tweets. Celebrities use it daily to connect directly with fans and also augment their income streams. Politicians and governments use Twitter to communicate with constituents and one another. Everyday people rely on Twitter to find information and share experiences. And for those more "influential" Twitter users, connectedness pays off in the form rewards, recognition, and compensation.

The Twitter Paradox | Fast Company

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