Thursday, June 30, 2011

Shopkick app draws traditional retailers - The Boston Globe

Check the full article for details on an elaborate shopping system

The idea is to retrain Internet-savvy shoppers to spend more time and money at brick-and-mortar stores. That’s a traditional retailer’s dream, which is why so many major companies have bought into the Shopkick system, including Wal-Mart, Target, Best Buy, Sears, Home Depot, Stop & Shop, and lots more.

One of Shopkick’s coolest features is based on some delightfully geeky technology. Drop in at Best Buy with the Shopkick app running on your phone. Walk through the door and wait for a few seconds. With a happy little jingle, the phone informs you that you’ve gotten 60 kicks just for crossing the threshold.

Shopkick app draws traditional retailers - The Boston Globe

Post a Comment