Monday, March 07, 2011

TV's Next Wave: Tuning In to You - WSJ.com

A new type of TV programming – check the article link below for a detailed market snapshot

At the same time, cable and satellite companies are testing and deploying new systems designed to show households highly targeted ads.

The goal: emulate the sophisticated tracking widely used on people's personal computers with new technology that reaches the living room.

One of the most advanced companies, Cablevision Systems Corp., has rolled out a system that can show entirely different commercials, in real time, to different households tuned to the same program. It can deliver targeted ads to all the company's three million subscribers concentrated in New York, Connecticut and New Jersey.

TV's Next Wave: Tuning In to You - WSJ.com

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