Tuesday, March 08, 2011

Mog, Streaming Music Service, Takes Aim at TVs and Cars - NYTimes.com

Smartphone + data plan required for the car option

One music streaming service, Mog, is counting on this change to draw new subscribers and help it stand out in a crowded field. On Tuesday, the company will announce a string of deals that could introduce it to millions of potential new customers. LG, Samsung and Vizio will incorporate Mog into their Internet-ready televisions and other devices, and the service will become available on Sonos, a wireless system for managing music throughout the house.

And in what the company calls the first integration of an on-demand music service into a car, Mog will also become part of BMW’s Mini line. (On-demand streaming, unlike radio, lets you pick the songs you listen to.) More such deals are on the way, said David Hyman, Mog’s founder.

Mog, Streaming Music Service, Takes Aim at TVs and Cars - NYTimes.com

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