More messaging capabilities ahead for Facebook
The company, which had drummed up a moderate amount of hype, was unlikely to sell so early. But it's not that much of a shock that Facebook swooped in to snap it up: Beluga's three co-founders are former Google employees, and were likely appealing to Facebook as the company looks over and over again to fill its product and engineering teams with entrepreneurially minded people by buying their start-ups. What is unusual is that Facebook does not plan to shut down Beluga, as it typically does when it buys tiny start-ups. This is a sign that its technology may live on as part of something within Facebook--perhaps a group-messaging service of the social network's own. Messaging and mobile offerings are two things that we know Facebook is continuing to update and improve.