See this Facebook page for more details and the post link below for more analysis (via Louis Gray). Also keep the Facebook Live Commenting dimension in mind…
Obviously, there are a bunch of interesting features, so many that people are already wondering if this means doom for services like Disqus, IntenseDebate and Echo. The simple answer is a resounding yes. As much power and flexibility those services bring, the ability to tap into a massive user base is probably too enticing for most bloggers. However, this is not really my point.
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Facebook has continuously made moves to ensure that all conversation gets back to Facebook in some way. They changed their messaging system in the hopes that you would not need to use email. They changed their groups so that they would not become as spammy as other group platforms. They have made changes so that brands can talk to consumers. They have started integrating with other sites so that all of your activity becomes a like or a message on Facebook. Facebook has changed internet communication, slowly but surely. Facebook has become infrastructure.
2 comments:
I tried this out yesterday when Techcrunch installed the facebook comment system as a proof-of-comment.
I was very turned off: To use the new FB commenting system, you MUST have a facebook account.
That means that all your comments show up as coming from your one and only facebook identity.
That's bad for a lot of reasons. It's perfectly valid to have multiple identities for various websites. (The analogy is one key for everything versus a keyring of multiple keys). Many people, myself included, chose to keep their "online commenting identity" separate from their facebook identity.
If websites choose this tool, you'll no longer be able to do that.
I agree there are lots of deep trade-offs and implications.
On a related note, check out "The Googlization of Everything: (And Why We Should Worry)," by Siva Vaidhyanathan, for some insightful Google analysis on related topics.
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