Tuesday, March 08, 2011

BBC News - Market research and the primitive mind of the consumer

In case Google is unable to tell you what you want…

Market researchers are already experimenting with desktop and smartphone applications that promise to reveal the subconscious layers of a consumer's brain.

What's more, because this technology can work automatically and in real-time, it could potentially be used to evaluate the emotional responses of millions of people before any product is released.

And, with one small caveat, this power could transform market research and indeed the whole world of business forever.

image

BBC News - Market research and the primitive mind of the consumer

Post a Comment