Tuesday, March 01, 2011

As Profits Dip, Salesforce Exec Talks Up Chatter [TechCrunch]

Behold the social sales graph

Yet, in spite of these lackluster numbers, back at DEMO, Hu’s expectations remain positive, largely thanks to Salesforce’s enterprise social messaging application, Chatter. Though you may only know Chatter from unpopular Super Bowl ads, Hu said that their team has “cracked the distribution code”, as 80,000 of Salesforce’s 92,000 customers are currently using Chatter. He remained unfazed over competition from other enterprise social networks like Yammer, which boasts over 100,000 businesses (including TechCrunch).

“Today, we are seeing a confluence of cloud, social and mobile, and the best sales person in today’s world is not properly armed unless they’re combining those three key features,” Hu said. He continued on to say that the market in social enterprise, for those who can combine these three components successfully, remains a green field. This is why the company continues to build their human sales force, which the Salesforce (ha) executive said remains a high priority for the company going forward.

As Profits Dip, Salesforce Exec Talks Up Chatter

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