Tuesday, March 01, 2011

40% of new Angry Birds users pay extra for in-app help [The Next Web]

Pay to play – or at least to cheat

It has emerged that up to 40% of new Angry Birds users are opting for additional assistance in Rovio’s insanely popular gaming title, paying for the “Mighty Eagle” in-app purchase which allows users to skip a level should it become too hard.

The impressive stat was outed during a talk by Rovio’s own Mighty Eagle Peter Vesterbacka at the GDC Smartphone Summit, where he gave an insight into how Rovio grew to be one of the most popular game developers in the world today.

40% of new Angry Birds users pay extra for in-app help

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