Monday, December 06, 2010

Web Advertisers Fear Effects of Do-Not-Track System - NYTimes.com

Another looming nightmare for Yahoo

If the vast majority of online users chose not to have their Internet activity tracked, the proposed “do not track” system could have a severe effect on the industry, some experts say. It would cause major harm to the companies like online advertising networks, small and midsize publishers and technology companies like Yahoo that earn a large percentage of their revenue from advertising that is tailored to users based on the sites they have visited.

Web Advertisers Fear Effects of Do-Not-Track System - NYTimes.com

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