See the full article for some reasons why this would be beneficial to Amazon as well as gift recipients
Amazon is working on a solution that could revolutionize digital gift buying. The online retailer has quietly patented a way for people to return gifts before they receive them, and the patent documents even mention poor Aunt Mildred. Amazon’s innovation includes an option to “Convert all gifts from Aunt Mildred,’’ the patent says. “For example, the user may specify such a rule because the user believes that this potential sender has different tastes than the user.’’ In other words, the consumer could keep an online list of lousy gift-givers whose choices would be vetted before anything ships.