Win, place, or show
“Customers report using their LCD tablets for games, movies, and Web browsing and their Kindles for reading sessions,” Bezos said in a press release, citing the low weight, long battery life and easy-on-the-eye displays of Amazon’s popular gadget. The current price of the Kindle–which now starts at $139, compared to $499 for the least-expensive iPad–means “people don’t have to choose.”
Forrester analyst James McQuivey says Bezos’s pronouncement isn’t such a stretch. According to the research firm’s surveys, roughly a third of iPad buyers also have or intend to buy a Kindle, he says.