Tuesday, December 14, 2010

Track Me Not - Technology Review

Excerpt from a timely Simson Garfinkel reality check

People who haven't been following the controversy regarding Internet tracking often have a hard time understanding just how invasive today's Internet has become—and why they should care. Much of the press coverage has just confused the situation further by focusing on the role of third-party Web analytics and advertising companies, rather than on the tracking and tabulation done by industry advertising giants like Google, Yahoo, and Facebook. A paradoxical but entirely possible outcome of Microsoft's new browser feature might be to increase the ability of such companies to track and record everything you do online.

Track Me Not - Technology Review

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