CBS and IBM probably would have let Sears recycle the Prodigy brand name…
Shares of Sears Holdings Co. rose after the owner of Sears and Kmart stores said it was starting to promote an online movie download service under its own brand. Sears is using Sonic Solutions’ RoxioNow movie service, the same one Best Buy Inc. uses under the CinemaNow brand. Sears will sell the service under the Alphaline brand.
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