Wednesday, December 01, 2010

Apple iPad Diminishes Market Share Lead Held by Amazon Kindle | John Paczkowski | Digital Daily | AllThingsD

I wonder about the percentage of iPad e-book readers using the Kindle client rather than Apple’s e-reader/iBooks store

When Apple CEO Steve Jobs first announced the company’s new iBookstore and iBooks application for the iPad back in January, he said that while Amazon had done a great job with its Kindle e-book reader, Apple planned to “stand on their shoulders and go a little further.” And while that remark might have seemed like simple Jobsian bravado at the time, these days it’s looking downright prophetic. According to a new survey from ChangeWave, the iPad has doubled its share of the e-reader market since August and is now just 15 percentage points shy of the Kindle (click image to enlarge).

Apple iPad Diminishes Market Share Lead Held by Amazon Kindle | John Paczkowski | Digital Daily | AllThingsD

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