tbd if Apple will attempt to compete with Amazon cross-platform; see the full article for some scrutiny of Apple’s iBooks market momentum claims
Mr. Jobs also said an iBooks application was coming to the iPhone and that readers would be able to synchronize their books across Apple handheld devices.
That is a nice, expected addition, but Amazon still has an edge here in its willingness to develop Kindle software for a variety of devices, like PCs, the Blackberry, Android phones and the coming wave of Android tablets. And it works on iPhones and iPads, of course.
Apple’s digital media franchise was largely created when it released iTunes for Windows back in 2003. Amazon should be very interested to see whether Apple similarly ventures off its own devices now with e-books.