The local take
In two firsts for computer giant Apple Inc., the company is establishing a presence in Massachusetts and going into the advertising business.
Apple, headquartered in Cupertino, Calif., has purchased Waltham mobile phone advertising company Quattro Wireless Inc., placing a big bet on the future of wireless ads in a fresh challenge to the Internet search giant Google Inc.
For Apple, Mass. move adds up to two firsts - The Boston Globe
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