Wednesday, January 06, 2010

For Apple, Mass. move adds up to two firsts - The Boston Globe

The local take

In two firsts for computer giant Apple Inc., the company is establishing a presence in Massachusetts and going into the advertising business.

Apple, headquartered in Cupertino, Calif., has purchased Waltham mobile phone advertising company Quattro Wireless Inc., placing a big bet on the future of wireless ads in a fresh challenge to the Internet search giant Google Inc.

For Apple, Mass. move adds up to two firsts - The Boston Globe

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