Wednesday, December 02, 2009

A Clueless AOL Yet Again... A Ridiculous Content Strategy - SVW

More AOL (er, Aol.) perspectives

How will AOL's system improve the monetization of content? Freelancers will be expected to produce content for free and then get paid later. Will they receive more money than if they published the content themselves and used AdSense to monetize it? That's clearly the promise.

But why would advertisers pay more to advertise on the AOL platform if they can use an ad network such as AdSense and advertise next to similar content? And they wouldn't need to become involved in the creation of content, as in the AOL approach.

It doesn't make sense.

A Clueless AOL Yet Again... A Ridiculous Content Strategy - SVW

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