Wednesday, October 07, 2009

A Walk Into Google Wave - Forbes.com

Another Google Wave reality check 

So as I look at Google Wave and begin to play with it I kept asking myself two key questions: What problem(s) does it solve? And, what problem(s) does it create?

On the former, Wave definitely can streamline communication for those who need/want to engage in real-time. This includes, for example, journalists on opposite sides of the world who need to write a story. The Woodward and Bernsteins of the future might use Wave and invite in readers to help tell the story very quickly. The same goes for PR professionals working on press releases or copywriters brainstorming ad copy.

However, on the later [sic] question, Wave creates problems too. First, it's too complex for the masses. It doesn't solve the major problem many “netizens” have today--too much information and not enough time. We're in a crisis of attention and Wave only creates more noise. It's one more inbox with information that we need to track. I can't see moms using Wave anytime soon.

A Walk Into Google Wave - Forbes.com

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