Tuesday, October 06, 2009

A New Web Tool to Take Control of Your Health - NYTimes.com

Adam Bosworth returns to the spotlight as founder and CEO of Keas

The long-term answer to improving the health of the nation’s population and curbing costs, experts agree, is to help people make smarter decisions day in and day out about their own health. And the most powerful potential tool in the march toward intelligent consumerism in health care may be the Web.

That is why on Tuesday, a start-up company led by Adam Bosworth, former head of the Google Health team, plans to become the newest entrant to the online consumer health business.

A New Web Tool to Take Control of Your Health - NYTimes.com

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