Tuesday, October 06, 2009

Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews - NYTimes.com

Another perspective on the FTC ruling

For bloggers who review products, this means that the days of an unimpeded flow of giveaways may be over. More broadly, the move suggests that the government is intent on bringing to bear on the Internet the same sorts of regulations that have governed other forms of media, like television or print.

“It crushes the idea that the Internet is separate from the kinds of concerns that have been attached to previous media,” said Clay Shirky, a professor at New York University.

Advertising - F.T.C. to Rule Blogs Must Disclose Gifts or Pay for Reviews - NYTimes.com

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