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But while YouTube, along with other new media properties like MySpace, Facebook and Twitter, is seen as leading the challenge against traditional media companies, the company itself is struggling to profit from its digital popularity.
This month, Credit Suisse published a detailed analysis of YouTube’s business, estimating that the site will lose approximately $470 million in 2009, as the costs of bandwidth and storage to stream more than 5 billion clips a month far exceed the revenue YouTube earns from advertising.
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