Thursday, April 16, 2009

All That Twitters Isn't Gold: A Popular Web Application in Search of a Business Plan - Knowledge@Wharton

More Twitter analysis – see the full article for details; excerpt:

But Wharton faculty argue that Twitter's best future may be as part of a larger service. Indeed, Facebook and Twitter have already partially integrated their services; Twitterers who also use the Facebook service can have their Tweets delivered as Facebook status updates. Salesforce.com, which makes on-demand customer relationship management software, has integrated Twitter into its application. And Matwyshyn says Twitter would make a lot of sense as part of Google's Gmail or Yahoo Mail.

Twitter, however, may turn out a lot like ICQ, Fader suggests. An instant messaging service, ICQ garnered 13 million users in just 18 months and AOL pounced to expand its customer base. "ICQ is a perfect analogy for Twitter. You do one cute thing you couldn't do before, but it can't stand alone," says Fader. "I'm not knocking ICQ: Those guys made a lot of money for their idea."

All That Twitters Isn't Gold: A Popular Web Application in Search of a Business Plan - Knowledge@Wharton

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