Sign of the Times…
As advertising dollars dry up as a source of revenue for newspapers, publications are earnestly looking for new sources of income. Part of that strategy has been forging partnerships with start-ups, such as Brooklyn-based, hyper-local service Outside.in
Now, Zillow, a real estate Web site that provides estimates of homes values and other information, is rolling out a new way to drum up cash for local papers.
“Newspapers have been left for dead by a lot of people,” said Spencer Rascoff, chief operating officer of Zillow.com. “Readying their obituaries is very premature.”