Thursday, April 23, 2009

Advertising - TiVo Promotes Ads It Hopes You’ll Talk To, Not Zap - NYTimes.com

Interesting times – see the full article for details

The company that attacked television advertising is trying to resuscitate it.

TiVo, which allows viewers to digitally record programs and fast-forward through ads, is trying to sell ad spaces on its screens.

Advertising - TiVo Promotes Ads It Hopes You’ll Talk To, Not Zap - NYTimes.com

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