Sometimes I feel like I'm living in a parallel universe. For example, I just don't see the big deal in Open Social -- sure, it could remove a few annoying proprietary API hurdles etc., if it's broadly adopted, but where's the huge value-add potential? And why do some many in the press and blogosphere appear to believe Facebook and MySpace will shun Open Social?
Google and a slew of partners announced the formation of OpenSocial (URL will be live late Thursday), which Google's Joe Kraus, in a briefing earlier this week with me, described as "a common set of API's for building social applications across multiple sites." There are three specific sets of APIs that tap into 1) member profiles, 2) the social graph, and 3) member activities.
I also have yet to see compelling "social platform" apps, despite playing along with all the app junk people have thrown at me in Facebook.