Monday, October 08, 2007

That's One Way To Reinvent A Company

BusinessWeek profile/snapshot of Jonathan Schwartz, who "wants to return Sun Microsystems to glory by giving away its software"

While CEO, McNealy kept Sun in the news with his ceaseless trash-talking about Intel and Microsoft Corp. (MSFT ), famously referring to the software giant's executive team as "Ballmer and Butthead." Schwartz, on the other hand, studiously avoids talking about the competition, calling it "a waste of branding opportunity." He has worked hard to strike up alliances with McNealy's former nemeses. In January, he signed a deal to create and jointly sell servers based on Sun's Solaris software and Intel's chips. In August, IBM announced it would sell Solaris on some of its machines. Analysts believe Schwartz may soon strike a deal with Dell Inc. (DELL ) "I must say, one of the more pleasant aspects of the new relationship is that I haven't read anything abusive from Scott in a long time," says Intel CEO Paul S. Otellini.

That's One Way To Reinvent A Company

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