Friday, October 05, 2007

Global Entertainment Phenomenon “Halo 3” Records More Than $300 Million in First-Week Sales Worldwide

 Also 2.7M Xbox LIVE Halo 3 players (out of a total of 7M) during its first week; the press release notes that, during the first week, there was the equivalent of 4,500 person years of continuous game play...

Interactive entertainment will never be the same, with the launch of one title that has changed the way the world thinks about video games. “Halo® 3” has captured the attention of consumers worldwide and has made history as one of the biggest entertainment launches of all time.

Microsoft Corp. today announced that “Halo 3” has officially become a global phenomenon, garnering more than $300 million in sales in the first week alone. The critically acclaimed Xbox 360® exclusive, which was released worldwide on Tuesday, Sept. 25, is the fastest-selling video game ever and already one of the most successful entertainment properties in history.

Initial reports from retailers worldwide show console sales have more than doubled compared with the weekly average before the launch of “Halo 3.”

Global Entertainment Phenomenon “Halo 3” Records More Than $300 Million in First-Week Sales Worldwide: Xbox 360 console sales more than doubled; nearly 3 million gamers play online via Xbox LIVE.

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