More on Yahoo's latest attempt at social networking
And the site is for now largely divorced from the rest of Yahoo. The idea behind Yahoo’s last attempt at social networking—Yahoo 360—is that it pulled together everything users did on Yahoo: posting photos on Flickr, reviewing restaurants on Yahoo Local, bookmarking web sites on Del.icio.us, and so on. That wasn’t a bad idea, but the site was so utilitarian that no one used it.
Yahoo is trying (very very hard) to give Mash the irreverent feel of a Web 2.0 startup. If this actually catches on, and people do want to keep changing each other’s profiles, it will be easy to add more useful features later on.