Thursday, September 27, 2007

New-Look Search Sites Aim to Close Google Gap - New York Times

Microsoft searches for differentiation... 

A search using the words “digital camera,” for instance, will deliver photos and links to reviews and shopping information for the most popular digital cameras. This “product guide,” which includes information culled from sites like Amazon.com and PriceGrabber.com, will be followed by traditional search results.

Over the next month, Microsoft will start using this approach for searches related to products, local businesses, health information and entertainment. The idea is to try to anticipate what users want, said Satya Nadella, corporate vice president of the search and advertising platform group at Microsoft.

New-Look Search Sites Aim to Close Google Gap - New York Times

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