Earlier this summer, the Universal Music Group, owned by Vivendi, said it would not renew its contract with iTunes because it wanted more flexibility in setting prices. Last week, NBC Universal and Apple issued dueling press announcements, with Apple saying it would not carry television shows from the coming NBC season because the network wanted double the $1.99 price and NBC saying that was not true.
“Apple is not telling the truth. We never asked to double the wholesale price of our shows," said Cory Shields, a spokesman for NBC Universal. “Our negotiations were centered on our request for flexibility in wholesale pricing, including the ability to package shows together in ways that could make our content even more attractive for consumers.”