Impressive
Microsoft Corp. said its hotly anticipated new videogame, Halo 3, generated an estimated $170 million in U.S. sales in its first day of release, a record for the games industry and a big boost for Microsoft's Xbox 360 business.
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Michael Pachter, an analyst at Wedbush Morgan Securities, called Halo 3's sales numbers "overwhelmingly impressive," adding that the figure was "probably unprecedented," ahead of other games with huge first-day sales, including Grand Theft Auto: San Andreas.
He estimated that the game would help lift Xbox 360 sales for Microsoft to about 400,000 to 500,000 in the U.S. this month, up from 277,000 in August.
