Thursday, September 27, 2007

Microsoft's Halo 3 Busts Games Record - WSJ.com

Impressive

Microsoft Corp. said its hotly anticipated new videogame, Halo 3, generated an estimated $170 million in U.S. sales in its first day of release, a record for the games industry and a big boost for Microsoft's Xbox 360 business.

[...]

Michael Pachter, an analyst at Wedbush Morgan Securities, called Halo 3's sales numbers "overwhelmingly impressive," adding that the figure was "probably unprecedented," ahead of other games with huge first-day sales, including Grand Theft Auto: San Andreas.

He estimated that the game would help lift Xbox 360 sales for Microsoft to about 400,000 to 500,000 in the U.S. this month, up from 277,000 in August.

Microsoft's Halo 3 Busts Games Record - WSJ.com

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