Sunday, September 25, 2005

Why Time Warner Has Fallen in Love With AOL, Again - New York Times

Why Time Warner Has Fallen in Love With AOL, Again - New York Times: "In the meantime, the company need not be too concerned that its current dial-up customers will abandon ship in accelerating numbers. At its membership core are the subscribers who chose the service because it made going online easy and insulated them from the unknown. These members have become comfortable where they are.
'At a certain point, the ones that are left are going to stay,' said Jonathan Gaw, an analyst at IDC, a market research firm based in Framingham, Mass. Current AOL members are sticking with their pokey dial-up service, paying AOL $23.95 a month, even in areas served by Verizon and SBC Communications where D.S.L. service - offering download speeds 7 to 25 times as fast - is now available for $14.95 a month."

Also see AOL Goes From Dog To Diamond in this week's BusinessWeek (subscription required). Somebody deserves a PR gold star...
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