PBS | I, Cringely . September 22, 2005 - Google Goes Las Vegas "Google is in the news everywhere lately. They are filching executives from Microsoft, and Microsoft is conveniently forgetting how Redmond did the same and worse to Borland. Google is scanning the world's books, and the world's authors aren't all pleased about that. But this column is about something both far more prosaic and important -- the very nature of Google AdWords, the search giant's paid placement advertising program that is, by far, its greatest source of revenue. But as you are about to read, AdWords is probably much more complex than we are led to believe by Google."
Read the post for some speculation about how AdWords works.