Sunday, September 25, 2005

It's Not TV, It's Yahoo - New York Times

It's Not TV, It's Yahoo - New York Times: "All this Hollywood frenzy still skirts a question: Is Terry S. Semel, Yahoo's chief executive and the former co-head of Warner Brothers, trying to turn Yahoo into the interactive studio of the future?
The short answer is yes, but Mr. Semel's ambitions are far bigger and more complex than that. He wants Yahoo to be seen as more akin to Warner's parent, Time Warner, which mixes content like Warner and CNN with distribution, like its cable systems. Yahoo is both of those and a lot of software, too.
Mr. Semel describes a strategy built on four pillars: First, is search, of course, to fend off Google, which has become the fastest-growing Internet company. Next comes community, as he calls the vast growth of content contributed by everyday users and semiprofessionals like bloggers. Third, is the professionally created content that Mr. Braun oversees, made both by Yahoo and other traditional media providers. And last, is personalization technology to help users sort through vast choices to find what interests them."
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