Wednesday, March 30, 2005

Microsoft's Grand Plan To Go Vertical

Microsoft's Grand Plan To Go Vertical: "Can Microsoft transform itself from a product-focused company into a solutions-oriented one? Top brass are betting that it can.
Microsoft is shifting its entire sales and marketing strategy to focus on vertical markets.
Microsoft is reorienting its own field sales force to sell vertically; encouraging its solution-provider partners to sell vertically; and putting a sizeable chunk of the company's marketing dollars behind vertical campaigns for the rest of this year."
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