The Hilton Family Timing is Everything Sweepstakes: "We're introducing our new Hilton Family Alarm Clocks at our hotels nationwide this spring. The new Hilton Family clock features an easy-to-set alarm and four pre-set music selection buttons. And in Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hilton Grand Vacations Club and Homewood Suites by Hilton hotels, your new friend also comes with an MP3 jack so you can plug in your music device and listen to your own favorite selections. Hampton Inn clocks feature the same great easy-to-set alarm and pre-set music buttons but will not have the MP3 jack. "
Sign of the times: Hilton seeking to differentiate in part by offering alarm clocks that support portable media players (and a sweepstakes offering iPods, iTunes music, etc.), along with a "virtual" (software-based) clock version that's also a channel for Hilton to send you notifications etc.