Tuesday, September 02, 2003

Is RSS the Answer to the Spam Crisis?

Is RSS the Answer to the Spam Crisis?: "With scam artists, spammers and virus writers all using the e-mail inbox as the main target, it has become a daily nightmare for legitimate online publishers and marketers to cope with mail filters, blacklists and irate subscribers.
Enter RSS (define), the XML syndication format that allows publishers to shuttle content to news aggregators, avoiding the e-mail chaos altogether.
'E-mail is dead, period,' declares Chris Pirillo, the Internet entrepreneur who distributes about 400,000 e-mail newsletters weekly. 'I don't care what kind of legislation goes through, people aren't signing up for newsletters anymore. People are assuming that every e-mail publisher is a spammer.' "

Timely snapshot via Slashdot
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