Economist.com | Sun Microsystems: The Dell of software?
"Sun now sees Java, a software brand, as a prime asset to be exploited. So its new server software is called Java Enterprise System, its desktop products Java Desktop System, and so on. “This will turn us into the Dell of the software industry,” says Mr Schwartz, by which he means a low-cost disrupter of the status quo. It is another precarious analogy, given that Sun still has to demonstrate that it can hold its own against Dell in hardware."