Sunday, September 08, 2002
Business Week Online:Microsoft, Beyond the Office "[Raikes] decided to look far beyond his 40 million core customers in America, folks who work overtime on Powerpoint and Excel. His new Office would reach to anyone who used information, even if they didn't create it. This meant new Microsoft products for such workers as pilots and nurses, factory workers and truck drivers. Microsoft figures there are about 117 million people in this country who fit the bill. It's a bold strategy: To reach new customers, Raikes is pushing Office out of the office."