Wednesday, August 15, 2018

Amazon Has YouTube Envy (Bloomberg)

Something to watch
"YouTube has become synonymous with online video and the lucrative advertising that it commands. Inc.’s Twitch streaming site is the go-to place for the much smaller audience of video gaming enthusiasts. Now, in a bid to grab a larger slice of the online advertising pie, Amazon has decided to aggressively broaden the programming on Twitch to take on its video rival.
For now, it’s a David vs. Goliath battle. YouTube, the largest advertising-supported video site in the world, has about 1.9 billion monthly viewers; Twitch gets about 15 million a day. But the Amazon unit gives creators multiple ways of making money, including paid subscriptions (a feature YouTube added in response), and offers advertisers the appeal of a live, engaged audience. Amazon, which saw its ad sales in the first quarter exceed $2 billion for the first time mostly by selling “sponsored products” slots during product searches, analysts estimate, has already become a credible contender in online advertising to Google and Facebook Inc."
Amazon Has YouTube Envy (Bloomberg)

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