Something to watch
"YouTube has become synonymous with online video and the lucrative advertising that it commands. Amazon.com Inc.’s Twitch streaming site is the go-to place for the much smaller audience of video gaming enthusiasts. Now, in a bid to grab a larger slice of the online advertising pie, Amazon has decided to aggressively broaden the programming on Twitch to take on its video rival.Amazon Has YouTube Envy (Bloomberg)
For now, it’s a David vs. Goliath battle. YouTube, the largest advertising-supported video site in the world, has about 1.9 billion monthly viewers; Twitch gets about 15 million a day. But the Amazon unit gives creators multiple ways of making money, including paid subscriptions (a feature YouTube added in response), and offers advertisers the appeal of a live, engaged audience. Amazon, which saw its ad sales in the first quarter exceed $2 billion for the first time mostly by selling “sponsored products” slots during product searches, analysts estimate, has already become a credible contender in online advertising to Google and Facebook Inc."