Forget “Cheap”, The iPhone 5c Is Clearly The iPhone Jony Ive Wanted For iOS 7 | TechCrunch

Another insightful Apple snapshot

"I’ve seen a lot of Jony Ive videos in my day. And to my eye, it sure seems like he’s decidedly more excited about the iPhone 5c than he is the iPhone 5s. He (and Apple) would probably say that’s unfair — after all, how do you pick one of your children to love more? But just watch the videos back-to-back.
You’d think it would be the opposite. After all, the iPhone 5s is the new pinnacle of Apple’s flagship hardware. But remember that it is largely the same design as the iPhone 5, a device dreamed up by Ive before he was in charge of the design of software for Apple as well as their hardware.
In other words, I view the iPhone 5c as the iPhone 5 that Ive would have built had he been in charge of iOS design at the time of its creation. And thanks to the executive shake up last winter, I believe he now got to do just that."

Forget “Cheap”, The iPhone 5c Is Clearly The iPhone Jony Ive Wanted For iOS 7 | TechCrunch